Tag: consumerbehaviour

What is the meaning of the merger between AT&T and Time Warner?

by on July 21, 2017 11:54 am
Last Friday, John Donovan, AT&T Chief Strategy Officer and president, provided us a striking example to underline how the changes in consumer behavior could impact data consumption, and give a strategic direction to his company. He illustrated this fact with the example of a cellphone owner willing to share with a friend his experience of… Read more What is the meaning of the merger between AT&T and Time Warner?

Day 2 for brands – Voice

by on July 7, 2017 11:43 am
Jeff Bezos is famous for his metaphor of “Day 1” which serves as his leadership philosophy and manifesto guiding Amazon. Day 1 is an ideal state for the company which Amazon fights to retain as “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death.” Bezos addressed this concept in… Read more Day 2 for brands – Voice