Tag: Human Centered Design

The uncertainty of relevance

by on July 9, 2018 3:55 am
Having ideas is easy, we produce myriads a day, and when it is about deciding on their adoption when they will directly affect our personal life; it is quasi-immediate to discriminate between good and bad ideas. Why is it then so difficult to predict the success rate of an idea to flourish, a product to… Read more The uncertainty of relevance

The Impact of Rethinking User Experience – From Toothbrushes to Teslas

by on July 18, 2017 10:31 am
How will we experience the next generation of “old” products? That is, products that already exist and seem “normal” to us, in the way they are designed and in the way they solve our problem. User experience is a very wide term. It can be used when talking about what colors should be used on… Read more The Impact of Rethinking User Experience – From Toothbrushes to Teslas