Tag: a/b testing

A/B Testing: The Past, Today, and the Future

by on July 24, 2018 5:23 pm
This week’s guest speaker, Suja Viswesan, director of engineering at LinkedIn, talked about A/B testing, a very important component of LinkedIn’s initiative called “People You May Know.” She stated, “A/B testing is the only way to prove causality and quantify feature impact.”1 Building the right product based on big data is challenging in itself. A/B… Read more A/B Testing: The Past, Today, and the Future

Is A/B Testing Ethical?

by on July 22, 2018 3:32 pm
In undergrad, I took a course called Data 100: Principles and Techniques of Data Science. One day we had a guest lecturer, who is a PhD student in the Statistics Department. He opened by asking us a question: “Have you ever been involved in a Silicon Valley experiment?” One or two people raised their hands.… Read more Is A/B Testing Ethical?